設(shè)計(jì)不僅僅是視覺(jué)語(yǔ)言，更是一種思想語(yǔ)言
Design is not just visual language，It is also a language of thought
任何企業(yè)品牌，都有性格，都有氣質(zhì)，
有人生經(jīng)歷，有血有肉，栩栩如生……
Strong brands do not dominate others
But to gain consumer recognition through an approachable and friendly attitude
強(qiáng)勢(shì)品牌不盛氣凌人
而是以親和力和友善的姿態(tài)獲得消費(fèi)者的認(rèn)同
Strong brands do not dominate others
But to gain consumer recognition through an approachable and friendly attitude
產(chǎn)品是軀體，品牌是靈魂
我們不生產(chǎn)產(chǎn)品，我們創(chuàng)造產(chǎn)品的靈魂
Products are the body, brands are the soul
We don't produce products, we create the soul of products
不復(fù)制別人，不克隆自己
沒(méi)有爭(zhēng)議的往往是平庸的，而隨波逐流，就是背叛自己！
DON'T COPY OTHERS, DON'T CLONE YOURSELF
What is not controversial is often mediocre, and going with the flow is betraying oneself!
投入錢(qián)就要有實(shí)效
教營(yíng)銷(xiāo)的不一定是好的推銷(xiāo)員，
教法律的不一定是好的律師，
好教練不一定是好的運(yùn)動(dòng)員，尤其是拳擊……
INVESTING MONEY REQUIRES PRACTICAL RESULTS
Teaching marketing is not necessarily a good salesperson,
A lawyer who teaches law is not necessarily a good lawyer,
A good coach may not necessarily be a good athlete, especially in boxing
“不可以”即“可以”
我們?cè)趧?chuàng)作時(shí)，永遠(yuǎn)都在對(duì)自己作品說(shuō)“不可以”，
只有不斷的說(shuō)“不可以”，實(shí)際上作品就已經(jīng)“可以”了。
"NO" MEANS "CAN"
When we create, we always say "no" to our own works,
Only by constantly saying "no", actually the work is already "okay".
